A Gap-tastic Holiday
We, much like those kids over at the New York Times, love Gap. We do. Creative director Patrick Robinson has breathed some much needed life into the classic American brand, and consumers are reaping the benefits in the form of smart threads and even smarter collaborations. And let’s face it, Gap knows what’s up when it comes to the holidays. This year they did themselves one better by unleashing a marketing campaign that will delight even the most jaded of grinches. In the grand tradition of mash-ups, Gap has created some unlikely pairings for their latest slew of ads. Napoleon Dynamite with one of the coolest-looking girls we’ve seen in a while! Dwight Schrute and that chick who made out with that other chick in Cruel Intentions! Check them all out here (or after the jump, though we spared you the Sandra Bernhard clip). This one may be our favorite (oh, hot damn!)…
December 1st, 2008 at 2:42 pm
The vid on the Gap website with all of them together is epic. I loooove me some Rainn Wilson. And whoever produced this “Jingle Bells” update deserves mucho credit!
December 1st, 2008 at 8:18 pm
[...] Julia Rubin writes in “A Gap-tastic Holiday” on Under the Button, “let’s face it, Gap knows what’s up when it comes to the [...]
December 4th, 2008 at 1:46 am
yay, i love the first video. discussion questions:
1) is its aesthetic oddly reminiscent of our “don’t read utb” video?
2) does the song remind anyone else of the rap song that was on the soundtrack to the first rugrats movie? featuring like mya, mase? “take me there”?