Last week, ESPN and the Wharton Interactive Media Initiative went public with their relationship. Cute! According to this press release, a new partnership between the two “will provide ESPN with access to WIMI’s expert team of academics and help pursue data-driven solutions to digital and integrated media challenges.”
Oh, duh, of course. WIMI Students will benefit, too, from gaining access to “real-world scenarios presented by ESPN.”
The question is, how will we - the ones who were not in on this Wharton-ESPN friendship bracelet swap – benefit? Is it possible that the Worldwide Leader in Sports can help us become the Worldwide Leader in Nonstop Fun Times? You bet! Sure, there are many ways we could take advantage of the network and its resources, but the most productive thing to do would be to have ESPN loan us some of their on-air personalities.