We, much like those kids over at the New York Times, love Gap. We do. Creative director Patrick Robinson has breathed some much needed life into the classic American brand, and consumers are reaping the benefits in the form of smart threads and even smarter collaborations. And let’s face it, Gap knows what’s up when it comes to the holidays. This year they did themselves one better by unleashing a marketing campaign that will delight even the most jaded of grinches. In the grand tradition of mash-ups, Gap has created some unlikely pairings for their latest slew of ads. Napoleon Dynamite with one of the coolest-looking girls we’ve seen in a while! Dwight Schrute and that chick who made out with that other chick in Cruel Intentions! Check them all out here (or after the jump, though we spared you the Sandra Bernhard clip). This one may be our favorite (oh, hot damn!)…

Read the rest of this entry »

Gonna dress you up in my love.

Sale at The Gap!  Run, do not walk, to Walnut Street!

Penn students are lucky in that we have shopping options for all types of people right on campus:  American Apparel for hipsters and Roy G. Biv enthusiasts, Urban Outfitters for the hyper-ironic and style-conscious among us, and then The Gap for people that just really, really like cargo pants and solid-colored sweaters.  We place ourselves firmly on Team Gap, and thus were super excited to see that our campus outpost of the khaki bastion is having a sale.  Whether or not The Gap is a dead brand had been the subject of a lot of debate over the past few years, but the current wisdom on the matter (according to the Times’ Style section, anyway) seems to be that The Gap is on the upswing. Read the rest of this entry »