The Standard We Should All Aspire To

There are less than seven days until Beyonce's new album (I Am... Sasha Fierce) drops. And if the video below is any indication of its quality, I will totally be buying it (okay, you caught me, I would have bought it anyway).

Let's talk about how awesome this is. Because I cannot stop watching it (the song is addictive, and, again, I love Beyonce), I've had time to consider the video in depth. Mostly, it's so simple, yet somehow so effective. While it may not have been influenced by Japanese kaiju, the choice of black-and-white certainly lends the video a retro feel that's emphasized by Beyonce's 80s-inspired leotard. The dancing is impeccable, and even though nothing happens in the video (except some surreal lighting effects), we almost prefer it that way.

Kudos, Beyonce. Marriage has not taken away your edge.