Unprecedented Times, (Very) Unprecedented Women

With the 11th annual Wharton Women in Business Conference kicking off tomorrow, you can count on some of the biggest (female) names in business to be heeling through the halls of the Park Hyatt for the "Unprecedented Times, Unprecedented Women" themed event.

The star-studded agenda includes Bank of America division president Sallie Krawcheck, Ogilvy & Mather Chairwoman Shelly Lazarus, Goldman Sachs Senior Advisor Laura Liswood and...Julia Allison, Co-Founder of the Website NonSociety.com.

Hold up—Julia Allison?

Really? You might as well have slapped Philadelphia sleaze ball Arthur Kade next to Robert De Niro for a panel on acting.

Here's what they say about the self-described "media personality" and perpetual navel-gazer:

New York Magazine named her “the most famous young journalist in the city” and her WIRED cover outsold every other issue in the last decade, save three. She's made over 400 TV appearances, including CNN, MSNBC, Vh1, E!, Fox, CBS, and NBC. The former Editor-at-Large for Star magazine and dating columnist for Time Out New York has written for Cosmopolitan, Maxim, New York magazine, The Huffington Post and others.

She graduated from Georgetown with a degree in political science, and was the youngest legislative correspondent on Capitol Hill during the 107th Congress. Her father is still waiting for her to get a “real job” with health insurance.

The reality? Her start-up, NonSociety, is just a personal blog for her to dish on faux-boyfriends, failed relationships, and massive swings from cupcakes to Blue Print cleanses. Granted, she has written for a series of impressive publications—but all on the vapid topics of dating, sex, and becoming famous for no reason. Who knew all entrepreneurial success required was a personal blog, a lot of free time, and a bucket of slimy self-promotion?

Take from that what you will.