Bro-cial Media

While you may have spent this weekend bragging about how many formals you got invited to, one fraternity was determined to highlight their social season in a different way. In an email that is both hilarious and precious, this frat attempts to show the ultimate proof of brotherhood: a Foursquare badge.

The author implores all attendees to check in to the formal venue in order to create a "Swarm" of 50+ check ins, which is apparently better than getting laid. We don't even think this is some kind of rush tactic, it's just plain... silly.

Read the email after the jump!

Gentlemen,

It has come to my attention that many of you are going into this evening with that stated goal of "getting laid." For those of you who quietly believe that such a task is unattainable, I am here to offer you an alternative,-- an opportunity to take home a tangible achievement from what potentially could become a night to remember.

That's right, I'm talking about earning the Swarm Badge on Foursquare. For those of you who are not well-versed in the world of Foursquare (read: amateur hour), the Swarm Badge is attained when 50 or more people "check-in" to the same place around the same time. Sure, this badge could easily be earned by checking in to a large public location, but wouldn't it mean that much more if it was earned solely off the efforts of our BROTHERHOOD?!?! I know it would to me.

In conclusion, if you feel that having the ability to advertise the Swarm Badge to other social-media junkies is more meaningful than a one-night stand, do the right thing. Install Foursquare on your smartphone. Check-in when you arrive at the [venue]. You will have done your part--hopefully the rest will take care of itself.

Thank you.