Wharton "Visionaries"
December 23, 2011 at 11:47 am
Warby Parker. On the surface, it's just an online eyewear company specializing in the hipster-gone-mainstream frames trend. But then you're like, "Wait, whoa. 95 bucks a pop? With prescription lenses included? What's the catch?"
The catch is that there is no catch at all. In fact, there's more. Warby Parker, founded by four Wharton grads, not only cuts out the middle man and sells eyewear on the cheap, but they've also got a philanthropy BOGO deal: buy one pair, give one free pair to someone who can't afford 'em.
These folks were most recently featured on Entrepreneur, but they've been covered on all sides by publications like Vogue, GQ and the New York Times. Truth be told, if we weren't so proud, we'd probably concede that Warby Parker is kinda, well, old news.