People Who Went To Penn: William S. Paley
March 26, 2013 at 10:15 am
Do you enjoy watching NCIS, How I Met Your Mother, or 60 Minutes? These shows all owe their existence to William S. Paley, the founder of CBS.
This '22 Wharton grad transformed a small collection of unsuccessful radio stations into one of the most powerful radio and television networks in America. Looks like he learned something in MGMT100. Paley built up the entertainment and news divisions of CBS using his uncanny ability to predict the popularity of various programs and his recognition of the importance of advertising.
In addition to changing the face of broadcasting, Paley was listed as one of Cosmopolitan's top ten most eligible bachelors at the age of 84. Not bad for an octogenarian.