Will The Real Wharton Please Stand Up?
October 15, 2013 at 9:55 am
There must be some Voodoo-type ‘ish going on at Wharton, because their luck has gone from bad to worse.
According to Bloomberg Businessweek, Ohio Valley University, a Christian liberal arts college in West Virginia (duh), recently changed the name of its business school to the Gene and Joyce Wharton School of Business and Information Technology. The decision was made to honor Gene Wharton, one of Ohio Valley’s trustees and owner of 24 Burger Kings. Winning.
No word yet if Wharton will take action against Ohio Valley, but last time someone tried to go all Chinatown on Wharton’s brand, Penn got on their lawsuit jawn and things weren’t pretty.
In the meantime, we at UTB are screenprinting "Not the Gene and Joyce Wharton School of Business and Information Technology” t-shirts and selling them on Locust next week. (Side note: those shirts suck)