Because FroGro Really Is All About That Bass

It's a bit late now to be talking about study snacks (thank heavens), but in case any of you are still kickin' it at Penn, be sure to swing by FroGro for a delicious bass or two. Apparently our favorite grocery store wants to advertise the freshness and simplicity of its fish department, assuring us that they're all about that trouble-free bass. 

Although marketing experts agree that the best way to sell a brand is by associating it with a picture of two dead, gaping fish, this advertisement does still raise some questions. What sort of person buys bass from Fresh Grocer? Why aren't these fish bass at all, why are they salmon? Was this potentially what Meghan Trainor meant by bass? What sort of troubles should we have anticipated in our pursuit of bass? No word yet on whether or not this winning ad has created a run on bass at FroGro, but it's probably only a matter of time.