Theta Gets Snapchat Geofilter, Who Will Be Next?
February 10, 2015 at 2:51 pm
Last night a geofilter went live at the Theta chapter house. An early morning sample of stories suggests that Theta's replaces "Turn Up On Delancey" as the hottest Penn geofilter. We didn't know sororities were eligible for their own filter, but Snapchat now allows submissions.
However, a geofilter in 2015—much like the man bun in 2014 and the Canada Goose in 2012—is only cool when no one else has one. So Theta, you've got the early-mover advantage. But who will be next? APES? AEPi? Hopefully the next new filter launches Under the Button.