Hey Day 100 Is The Marketing Ploy That Will Never Die

Congratulations, new seniors! Get ready for a whirlwind of a year in which you do more work than expected punctuated by frequent YOLO moments. While us lame duck seniors desperately grasping at our last couple weeks here are happy for you, we can’t help but notice that your Hey Day seems eerily like a giant déjà vu. And no, not just because watching you cavort down Locust, Styrofoam hats turned headbands perched precariously on your drunken heads is giving us nostalgia for our similar actions of yesteryear. 

No, it’s because last year was branded the “Centennial Hey Day,” and yet, yours is too. Now, Class Board has kindly explained that last year was the one hundredth Hey Day event and this year marks Hey Day’s existence for 100 years. Which is great and all, but as an already vulnerable, irrelevant senior, I can’t help feeling a little left out to dry. Rumor has it that a few Hey Days went uncelebrated during World War II. How many classes will lay claim to being #centuryseniors? In a school teeming with aspiring consultants and marketing executives, we’re hoping for some future Hey Day rebranding. In the meantime, continue harassing freshmen to let you in the Quad.