Not Penn State: Same Story, Different Angle
December 21, 2011 at 11:38 am
Earlier this month, we brought you the story about a petition going around the Board of Trustees aiming to change Penn's name following the Penn State coach scandal that blew up in November.
While this petition is likely to go nowhere, it looks like some people are still rehashing this same old subject but from the other angle. In this Fox News article published yesterday, the author claims that in order to maintain the integrity of the school, it is Penn State that should change its name following the scandal.
The article bases its claim in marketing and branding strategies, noting that although this shift is admittedly radical, it would ensure a new, clean slate for the school and its future. Hmm... Last we checked, that's not how the internet works.